Three words bring people right to you
Google Maps gets people to an address. what3words gets them to the exact spot — the precise square you're standing in — anywhere on earth, even where there's no street address at all.
what3words has given every 3-metre square in the world its own address of three simple words. A 3-metre square is about four steps across — roughly the size of a parking spot. Perfect for food trucks that move, booths in a big lot, and event gates that aren't at the street address.
Gets a driver to the property line — then they circle the lot looking for which truck, which booth, which entrance. Useless for a spot with no address at all.
Drops them on your exact 3-metre square — the truck window, the booth, the stage, the gate — and offers one-tap Navigate. To the spot, not just the street.
How travellers find you
Millions of people drive Highway 140 to Yosemite every season. Here's how three words turn “we drove right past it” into a sale.
Three steps to being easy to find
Find your square
Open what3words.com or the free app and drop the pin exactly where you set up — the truck window, your booth, the event entrance.
Copy the three words
You'll get an address like ///filled.count.soap. Paste it into your Frost Shop Spotlight Page once and it's live.
People tap and go
Customers tap one link, see your exact square, and hit Navigate for turn-by-turn directions in their own maps app. No app download required.
No app? No problem.
Your customers don't need to download anything. When someone taps a what3words link without the app, their web browser opens the what3words map on the exact square. Here's what they can do right there:
Built for businesses that move
- Food trucks & mobile vendors. Your address changes with the day — three words update in seconds, no new map pin to wrangle.
- Events & pop-ups. The gate, the will-call table, the stage, the vendor row and the parking entrance are all different spots at the same street address. Give each one its own three words.
- Big lots and open ground. “Turn in at the third oak” isn't a map pin. Three words is.
- Back roads & the Yosemite gateway. Out where street numbers run thin and signal gets patchy, an exact square beats a vague address every time.
Posting your spot on social
A link on its own gets scrolled past. Three quick habits turn a location post into foot traffic.
Where clickable links work — and where they don't
Your Spotlight Page writes these posts for you
Add your three words once and your Frost Shop Spotlight Page generates ready-to-paste posts for each platform you use — your ///address, your link and a landmark already filled in.
what3words FAQ
Do my customers need the app?
No. Tapping a what3words link opens the what3words map in any web browser and shows the exact square. From there they can view it on standard or satellite view and tap Navigate to open directions in Google Maps, Apple Maps or Waze. The free app is offered, never required.
How accurate is it?
what3words divides the whole world into 3-metre squares and gives each one a unique address of three simple words. A 3-metre square is about four steps across — roughly the size of a parking spot. That's the difference between 'somewhere on Highway 140' and 'this exact booth'.
Does it cost anything?
No. It's free for you to use and free for your customers. You just need the three words for your spot, which you can grab at what3words.com or in the free app.
What if there's weak or no cell signal?
The free app is designed to work in areas with poor connectivity, and a what3words Locate Link can still pin someone's own position and show their 3-word address in weak coverage — handy on the back roads around Mariposa and Yosemite.
Is it safe to post my location publicly?
Yes — for a public spot. Share the square where you actually set up on market day. A what3words address can also point at a private home, so only publish the public location you're inviting customers to, not a private address.
How do I get my three words?
Go to what3words.com or open the free app, drop the pin exactly where you set up (your truck window, your booth, the event gate), and copy the three words. Paste them into your Frost Shop Spotlight Page and you're done.
what3words and the what3words logo are trademarks of what3words Limited, used with permission. A what3words address is accurate to a 3-metre square — always double-check your square on the map before you publish it.