Frost Shop Marketplace is an open-air market on Highway 140, the gateway to Yosemite. Memorial Day weekend through Halloween — 94 marketplace days, Fri–Mon. Pick your tier, pick your cadence (daily/weekly/monthly/season). Monthly and season-pass holders lock their rate and skip special-event surcharges entirely.
| Tier | Location | Spots | Day | Weekly | Monthly | Season (94d) |
|---|---|---|---|---|---|---|
| T1 | Hwy 140 Frontage | 5 | $50 | $170 | $600 | $2,900 |
| T2 | Front of Lot | 6 | $40 | $135 | $480 | $2,300 |
| T3 | Center of Lot | 8 | $30 | $100 | $360 | $1,750 |
| T4 | Back of Lot | 5 | $25 | $85 | $300 | $1,500 |
| FT1 | Hwy 140 Visible | 2 | $65 | $220 | $780 | $3,800 |
| FT2 | Interior Food Court | 3 | $50 | $170 | $600 | $2,900 |
Special-event days (Memorial Day, July 4th, Halloween, etc.): +$35 over the daily rate, every tier for Daily and Weekly passes. Monthly and Season pass holders are exempt — these days are included in your pass, no surcharge ever. $100 refundable cleanup deposit required for season passes, food trucks, and alcohol vendors.
We're your marketing partner, not just your landlord. Every Friday morning we email you a ready-to-post Instagram caption written for your booth, your menu, and the upcoming market day — plus posting tips on best time, best photo, and how to tag us so we re-share to our followers. Reviewed by Natalee before it lands so it always sounds like Frost Shop.
Free 2-week trial activates when you book your first Monthly or Season pass — Marketing Assistant and Pricing Assistant included. After that it's $25/month — cancel anytime. (Freelance social-media managers charge $200–500/month for what we do for $25.)
First in a series. Pricing Coach (regional benchmarks + special-of-the-day copy) and the Frost Shop Locals' Pass (community discount program) coming next.
On the main road to Yosemite. Drive-by visibility from both directions, every day of the season.
Memorial Day weekend through Halloween. Daily, weekly, monthly, or season-pass cadence — pick what fits.
We carry the organizer's CUP + insurance. You bring your own COI + category permits, we handle County coordination.
Mariposa County producers get priority placement. We promote vendors on the public site + featured rotations.
Monthly and season-pass holders lock the rate AND skip every special-event surcharge — Memorial Day, July 4th, Halloween, all included. Season-pass holders also pick their booth location first within their tier and get the Feb renewal discount.
Transitioning to fiscal sponsorship under CACF (501c3). Vendor fees stay anchored in community reinvestment.
We write your weekly social posts using your menu + market schedule. Free trial included. $25/mo after.